The basics of SEO: A comprehensive beginners’ guide on optimizing the search engines of your


If you’ve got your own website and desire to not only be listed on Yandex and Google web pages, but rise towards the peak of results in search results and show up at the top of the results This article is perfect for you. This article will provide an introduction to the concept of optimization of your web engine (SEO) and also an overview of the most crucial marketing strategies.

What will you learn from this comprehensive guide to SEO for beginners:

What is SEO and what exactly is its significance?

Keyword work

Optimizing pages: fundamental principles

Internal linking and site structure

How do you link creating and marketing via the use of content?

Technical errors and solutions

SEO results Monitoring and evaluation

More SEO Tips

After you’ve finished reading this article and you’ve got an understanding about how SEO means and the best way to use it to create a positive impact on your site as well as your overall business and the most effective way to get concrete results within the ever evolving SEO world.

1. What’s SEO , and what’s its importance?

You’ve probably heard of SEO. If you’re not yet acquainted with it, then you’ve probably looked through the terms on Wikipedia. However, knowing it is SEO can be described as “a collection of steps on internal and external optimization that improve the ranking of a site in the search results of engines for specific user queries” won’t help in resolving the problems of your site or business. For example:

How can you make your site or that of your client’s site to be search engine user-friendly?

What can you do to increase your website’s visibility in organic search results, in order for users to find your website’s information?

How do you figure out how much time you have to devote to SEO?

What’s the difference between “good” SEO tips as in contrast to “bad” or “harmful” suggestions?

What’s certain to attract the business owner or employee is how to effectively make use of SEO to increase the quality of visitors to your site and, ultimately leads, sales, as well as the profits and revenue of your business. This is what we’ll focus on in our course.

What is the importance of SEO?

Many people look for information online every day. The search engine traffic is a great way to be efficient and it’s not just because of the fact that it’s a massive quantity, but because it’s composed of specific searches that usually contain specific subjects.

Let’s think about the following scenario. You are selling, for example DVRs. Do you want to advertise your item on an advertisement on a billboard situated in a particular area within the urban area, in order that all drivers in the area is in a position to view the advertisement (regardless of whether the driver needs an DVR or otherwise)? Maybe you could provide your product every time people enters “buy the DVR” into the search box? It’s more likely that it’s the second choice, as these people will likely have a motive to sell something when they search. This means that they’ll are likely to make statements and declare that they’d like purchase the product you’re offering.

What can you do to increase the number of visitors to the search engines?

The top 10 most-popular search engines in Russia (at at the 20th of January):

Google ranks at 53.9 per cent (73.5 millions of visits)

Yandex Yandex 43.1 percent (58.7 millions hits) is 2.7 per cent (3.6 million of visits)

The Rambler: 0.1 percentage (181 hundreds of hits)

Bing: 0.1 percentage (147 hundreds of thousands of visits) 0.01 per cent (12 1000 hits)

Yahoo: 0.001 percentage (6.5 Thousand visits)

The share of traffic in Russia is currently split between search engines, with an approximate 80 percent, but Yandex and Google are at the top of the list. Therefore the majority of SEO specialists who work in Russia are usually directed by the two major search engines. To understand the results of search on the two engines, you must know the basic algorithms and the basic principles of ranking websites.

The algorithms for search engines are continually getting upgraded and, each year, it becomes harder difficult to get to the top of results of search and keep their position there. Numerous easy and cheap strategies to improve your rankings are now highly risky and are currently being punished by search engines.

What’s the procedure? What is the best method to assist Google and Yandex choose which sites to highlight in response to what people are searching for? What is the best way to drive most profitable traffic to your site?

Google’s algorithms are extremely intricate and here are the key principles it uses to determine the rank of websites:

Google is a search engine that finds websites which are useful and that provide accurate information on the query of the user.

It assesses the importance of your website via “browsing” the content on your site and making a decision (through algorithms) the relevance of your site to the information users are searching for, usually based on the words in the text.

Google decides on the “quality” quality of a website using a variety of ways, however, it still considers the number and quality of websites that link to your site as well as your overall website to be important.

Google’s algorithm also considers different aspects to determine how your website will rank such as:

What happens to visitors when they visit your website? (do they find the information they’re searching for and stay on the page, or do they return to the page they went to search and click on an alternative hyperlink? Do they just leave you without revealing your results?)

The speed at which your website loads and mobile-friendlyness

What is the amount of original content you have (versus less valuable or redundant content)

Google’s algorithm is based on numerous ranking elements in order in order to adapt to the needs of users and are constantly altering the algorithm and continually improving it.

The ranking elements of Yandex are identical to Google’s in many ways. However, they do have certain distinctive characteristics that are unique to them. By 2021 Yandex determined the primary principles for shopping online:

Yandex index of high-quality (YKS) is vital.

voice search;

the physical properties contained in HTML code;

the amount of pages with high-quality in the index

Quality and number of links linking to a website from a third party

The quality of the links that are included with;

Its existence on social media networks

The number of visits from search engines as well as the behavior factors like duration of display and viewing depth. the number of bounces, as well as the click that was the last one.

ATL attributes, as well as the quantity of vocabulary contained in each

the credibility of the domains that link to your website’s domains;

Visitors to this website

the words included in the internal hyperlinks. The words are included in the internal.

the number of direct hits to the resource

The presence of the website on YouTube;

The amount of clicks that come from email and social media.

The best part is that you don’t have to be an expert in SEO to get top rankings in results of search engines. We’ll look at proven methods of optimization that will assist you in driving targeted traffic via search.

2. Keywords and search

The initial step in SEO is to pinpoint the specific keywords you’re optimizing your website for. This means identifying what visitors are looking for, or the terms you want your site to appear for on search engines.

You think it’s simple doesn’t it? My firm would like to be on search results when users enter “video recorders” or maybe you can enter “buy the video recorder.”

It’s however not as simple as it appears. When you’re deciding on the most important words you’d like to promote your site , there are numerous factors to consider:

Search volume. One of the first things to consider is the number of people (if there is anyone) that are looking for the term. The more people type the keyword in an internet search, the bigger your target audience you’d like reach. If no one is looking for the term and there’s no way anyone could find your website in search results.

Relevance. If a particular product or item is often searched for, great. However, what happens if the results aren’t relevant to prospective customers you might be in search of?

The first time you think about it, the significance is evident: If you’re selling automated mail in order to market to your corporate clients You shouldn’t be found on search results with terms that don’t have anything to do with your company for instance “pet product.” In addition, it’s important to take into consideration the type of business that you’re selling your software in which area, and other crucial aspects.

Competition. When conducting SEO, you need to be aware of the possible cost and the possibility of successful outcome. For SEO this involves analysing the market (and chances of being placed in the rankings) for certain keywords.

At the start you should know who your clients will be and the things they’re most likely be searching for. If you’re not certain of the demographics of your clients, think about it. This is an excellent start point, not only for SEO nevertheless, but for any business.

To better understand your audience to better comprehend your audience, ask them these questions

How do people want to learn about?

What are their biggest issues?

What language are they using to describe a requirement to formulate queries?

Who else is purchasing items from? (It could be a competitor of yours. Also , knowing the answer to this question can help you determine the market you want to target for your company.)

If you are able to answer these questions and you’ll be able to get the “initial listing” of keywords and domain names. This list will enable you to search for more keywords to figure out the number of searches and the competition rates.

Begin by preparing a list of questions potential customers and clients might utilize to describe your services and then start by typing in keywords to your tools for prompting. For example, Yandex has the Wordstat keyword tool.

Serpstat is a user-friendly, efficient tool for studying keywords:

There are many keyword tools, but the basic principle is that in the beginning you’ll have to collect the largest number of relevant keywords and keywords.

If you own a website that’s functioning, and you’re receiving traffic from search engines. Yandex’s Webmaster tool could provide you with hints to deal with questions:

Keep track of the search engine metrics of your website in the right area:

Statistics on queries are available by using Google Search Console. Google Search Console:

Advanced semantics collection isn’t only for high-frequency queries, but it also works for medium and low frequency queries. Key Collector is perfect to. In addition to collecting keywords, you can also to use this program to group.

When you have a clear picture of the people your customers could be, the person they really are and what they’re looking for and the way they use the search engine as well as the keywords that send customers to your competitors and then analyzed the terms that bring traffic to your site. This will lead to a decision on the criteria that will determine how your site will be placed and what aspects you need to concentrate on when doing SEO.

3. Page-by-page optimization.

If you have a list of keywords, then the next step is to include specific keywords into your website content. Every page should be focused on the most important question or set of queries.

Let’s take a look at the fundamental components of a page you should consider when you are designing a website to bring targeted traffic to your website.

Title .

The tag helps search engines to understand the intent behind the website and the content of it. It aids them in recognizing your keywords that you want be found for. This is the most appropriate place to add your keywords. But, you should not forget this fact: Yandex as well as Google remain in the process of penalizing misuse and manipulation of keywords.

The title tag doesn’t constitute the main title for your website. The title you see on your website is generally an H1 (or maybe an H2) HTML element. This tag, called the title is what you’ll notice on the right side of your web browser. It is packed with the source code of the website’s Meta tags.

The length of Titles displayed on Google is able to differ (it’s determined by pixels, not characters.) However the Average of between 55 and 60 characters could be the ideal size, as the experience has proven.

In the case of Yandex the ideal size for title tags is the Title tag. It comprises between 70 and 65 characters. In this instance the most significant element is the duration and the amount of frequency in the primary query which is the base of title tags. Title tag.

When writing the Title Be aware of what users will see in results of the search. What’s contained in the brief snippet.

The title must be able to read the message of the user. Don’t cut it off in half and written in human language. it shouldn’t say “buy this” or “buy the DVRS Moscow.


The Title tag represents the name you use to describe your site in search results, however it’s Description (another HTML meta-element that can be altered in the web page’s code, however it’s not displayed on the page of the website) is actually an additional method of promoting the site.

Google has some options in how it shows in the short snippet. This means that your meta description may not show up in all cases. Instead, Google’s searchbot might find the information which is the most suitable for the description of your page, based on its personal opinions.

If you create an appealing page description that entices people to click on the link it will significantly increase traffic to your website. (Remember that being included as a result of a search is only the beginning! It’s not enough for users to locate your site).

A sample of a Description of Google The search engine

Exemple Descriptions for Yandex Examples of Descriptions of a description in the Yandex Google Search Engine.

Body. The content of the page

Naturally, it is crucial to remember the meta description (Title and Description) is crucial as the information provided on the page. It is equally crucial. Different pages serve different purposes.

Google and Yandex are being increasingly sought-after by specific types of content. there are several factors to be considered when creating pages for your website:

Unique and comprehensive original information that is unique and extensive. There’s no magical number of words per page therefore if you’ve got several pages of content on your site with just a few hundred words you will not be able to lose the popularity of search engines. However, content that’s longer and more unique is typically most popular.

If you’ve got a large number of very short (50-200 pages) pages or a lot of duplicate content, in which there is no change other than the title tag on the page, this can adversely affect the rank of your website. Take a look at your website in general is it vast majority of your site’s content “skinny,” duplicated and that have no or little significance? If yes, then find an approach that will “make” the pages appealing with high-quality, content-rich and quality pages. Analyze your analytics to find out the volume of traffic these websites get, and then eliminate these sites (using tags like noindex in meta) from the search results to make sure that search engines don’t think you’re filling their indexes of unprofessional pages in order to increase their ranking.

To identify low-quality or value websites, Webmaster tools can aid. For example, Yandex Webmaster will help to locate these pages by indexing first, and then pages in search, then select the pages that are not included, and then using the status filter choose the required parameters in our case low-value or low-requirement sites.

Engagement. Search engines, especially Google are focusing more on engagement metrics and user experience. You can enhance these measures by making sure that your content responds to the user’s needs and that it is relevant, interesting and entertaining. Make sure your pages load quickly and don’t contain irrelevant design elements, for example, ads that are too aggressive that overshadow the content.

“Sharability” also known as “shareability,” i.e. the ability to share content on social media.

Alt Attributes.

The way you tag your images can impact not just how search engines perceive your site however, it may also impact the amount of visitors that are generated by people searching for images on your website.

Alt attribute is an HTML element allows you to give alternative information to images in case the user is unable to view it. Images could break down over intervals (files disappear, users are unable to connect to your website or connect to the website or connect to the site, etc. ) So, providing an explanation that is clear of the image is essential to the usability of your site in general. It also gives you the chance to help search engines understand what the site’s purpose is.

It’s not necessary to “stuff” Alt with keywords in any way. It’s enough for you to notice it, and then try to give an exact and precise description of the image (imagine it being explained to someone who’s not able to comprehend it, this is the purpose of the Alt attribute actually serves to accomplish!). Find out more on ATL as well as the attribute title for images by visiting Yandex Help. Yandex Help.

URL structure

The URL structure of your website is crucial for the sense of tracking (you can quickly separate information into reports using segmentsed logic formats) and also to share URLs with other people. URLs of your website (shorter useful URLs) are more simple to copy and paste and are cut less frequently due to an error). Don’t try to include the most relevant words you can into an uncomplicated and informative URL.

In addition, if there’s no require it, don’t modify your URLs. If the URLs that you utilize do not appear to be “pretty” in the sense that you realize that they negatively impact users and businesses, don’t modify them to make them more concentrated on keywords to guarantee “better Search Engine Optimization”. If you have to alter your URL structure , make sure you’re using the right redirects to 301. It’s the most typical mistake that companies make when redesigning their sites and we also have an excellent piece on this issue: “Website redesign, or how to maintain your ranking in search engines , while not losing traffic or rankings.


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