General

What does SEO and what exactly is it that is involved in it? A primer for novices

 

What is SEO?

Search engine optimization, also known as search engine optimization refers to the advancement, development and marketing of a website in line with the requirements that search engines follow.

What’s the main reason why we need SEO to manage online shops as well as corporate websites? Even for websites which offer business cards?

1. The increasing amount of searches

Despite the rising popularity of social and messaging platforms, Yandex and Google are at the top of the list for the highest users on Runet.

This means that search engines are the primary sources of traffic for websites. For instance, according to Data Insight, online retailers get about one-third of their traffic through the search engine.

Content-based websites, such as blogs of companies, media and information websites which earn the majority of their revenue from advertising, are more popular in the traffic from search engines. This can be seen using Similarweb.

Media, agencies, and even brands aren’t only attracted by the search engine because of the potential for it to be a huge source of traffic. The main difference between search and the other channels of media is that they don’t have to pay for each click or link you provide to your site including specifically targeted and targeted ads.

There is no doubt that you can’t say that traffic coming from websites is completely free. This is because, at initial stages, you have to spend significant money on the development of web content, technical optimization and other similar. But, investing in SEO produce results and pay in period of (4 up to 12 months).

2. Improved user experience

The primary function of the web indexer is give the best answer to the users. It’s to choose from a variety of websites that are most suitable, user-friendly trustworthy, and informative. For instance, search engines take into account the following elements in determining their rankings:

Speed of loading pages The faster it loads, the better it will appear in results from searches (all other factors being the same);

Displays easily on any device, web browser OS, much more.

Security of the website The site is secure because it has a connection to https that are free of viruses

The presence of keywords from the query, along the meta tag (title description title, description) is due to the fact that they provide additional information regarding the page to search engines.

Reviews and information on payment, delivery and warranty.

If you can perform an SEO-optimization strategy that works, it won’t just boost the number of people visiting your website, but also enhance user experience. It’s easy and gives visitors with an incentive to stay longer, to come back , place orders, and leave messages.

Traffic and leads as well as better performance of the website can be expected with authentic “white” SEO. Gray and black methods of optimizing for SEO come, however, more likely to have a possibility of leading to negative perceptions and negative impact.

What’s included in SEO on the website?

Search engine optimization comprises the following types of work:

1. Preparation and planning

Before you take the specific steps in SEO it is important to set the goals as well as the plan and tools for promotion. That’s why it’s done:

Assessment of the website The website is examined to determine whether it meets the criteria to optimize search engines. Through this process, errors are discovered, for example:

broken links (links which take users to sites that aren’t there, making them difficult to use);

duplicate websites (copies of pages hamper promotion and decrease the search engine’s ranking);

The site’s loading times are very slow (there is a good chance that a user will be able to stay on the site and will instead go elsewhere);

Incorrect display or display (increases the bounce rate from mobile users and deteriorates the ranking).

Analysis of websites that are competing against each other. Comparing and compiling information about the sources of traffic and how many people visit like the number of pages that are visited through search queries, ranking on search engines and many more.

The collection and clustering within the framework of semantic bases which is the clustering and selection of queries from users for to whom the site will be promoted. By combining words and phrases:

The design of the site can be defined (for example, in the future it may be decided to construct more pages which can make it more difficult to manage the hierarchy of the website);

Optimized Meta tags Text descriptions, titles, and titles of images as well as other elements of the site;

The pages targeted are selected for display of advertisements that are contextual and for ads that can be customised to display.

2. Internal optimization

Internal optimization work includes:

adding content to the website by writing blog posts on the blog of the site by filling out product catalogs for online stores, and uploading YouTube videos to the site as well as other information

The definition of separate metatags (title description and title) for each web page and optimizing the content to match the core meaning of the website;

linking pages that link to the website that contain hyperlinks (for example, within the article “How to make use of this product” is normal to include links to the packaging for the product, as well as the reverse).

The internal optimization process is not just a work in the field of technology:

by creating robots.txt and sitemap.xml They are two files that provide instructions to robots to search. These files are necessary to block the indexing of certain websites and speed up searches for other pages.

Making redirects (redirections) (redirections) is crucial. Setting redirections is vital, for instance when you’re transferring an address from one site from one site to the other (eg site.ru website.ru and site.com) Address change page (site.ru/trendy2018 or site.ru/trendy2019);

Remove duplicate web pages, broken hyperlinks and duplicate pages eliminating issues with adaptability, speed of loading and so on.

3. External optimization

External influences are taken into consideration in the event that internal optimization has been successfully completed and all work related to technical aspects is completed.

External SEO involves analyzing and finding the hyperlinks which link to the site. They can be accessed through the internet, for example:

Media mentions are made when a business writes pieces for magazines in the field or offers interviews or experts to give their opinions on a topic. It may also be in the middle of a controversy or public relations.

Guest posts are the case when a company publishes posts that include links to websites related to the theme as well as blogs of bloggers elsewhere for no cost or in exchange in exchange for barter.

4. Elements of behavior

In the beginning stages of the website that are in the process of designing and testing is not possible to take into consideration the entire interactions between users and the website. The first impression of a site which appears satisfactory to the designer and users may not be a suitable match for the majority of users. Website analytics reveal how people interact with the website and allow the creation of theories to improve the user experience of the site.

It is essential to constantly look at and analyze the user experience whenever making any changes to the website. Search engines evaluate the following indicators:

Depth of View is an indication of the amount of websites that are visited. The more pages you have, the more interesting the site is to the person who visits it (although this doesn’t apply on websites).

The amount of time on the site is a further indication of the interest for the site’s content, its products and services.

Bounce rate: the greater the proportion of users who leave the site instantly and immediately, the lower the rank.

Return visits, direct visits, these numbers indicate that the users have a good understanding of site and have confidence in the website.

What’s not part of the standard SEO

The following strategies aren’t included in the current websites SEO. Certain strategies are outdated and ineffective and some can be harmful and cause a drop in the rank of your site in search engines:

Links are purchased through exchanges.

This method involves the automatic and paid placement of links from other sources on the site (this is in contradiction with the filtering systems “Minusinsk” that comes from “Yandex” in addition to “Penguin” by Google).

Moving through directories’ messages boards forums, directories, and messages boards

Another method of obtaining external links for your website.

Nakrutka’s behavior is a factor.

Impersonation of the behavior of real users which is artificially improving its quality views and the amount of duration you spend on the website and other.

Over-optimization and rewriting of the text.

If the text has many keywords that aren’t natural word forms, which is the case, it’s because it was intended for search engines but is not meant for readers who are human (“Yandex” is experiencing difficulties in this respect) “Baden-Baden”).

Promotion by the use of (keywords).

It’s almost obsolete since the results are becoming more and more personalized. “Yandex” as well as Google generate results based on the geographical location, as well as historical history of queries, the device and various other factors. Thus, being on the top spot for a particular search is not a great choice since the top position of every user is different.

TIP

If you’re given the services you want, it’s best not to accept. Even if it’s included in the cost of free.

Conclusion

Once you have a clear understanding of why SEO is necessary and what SEO actually is, you’re in a position to continue. It is possible to learn about Internet marketing by reading books, articles and videos that are lengthy, repetitive and useless. It is better to go to study an online course with teachers-practitioners, homework, analysis of real projects, the possibility of internships and employment. Particularly, when in addition to SEO, the other subjects that included within the class: SMM, email marketing and contextual advertising.

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